I really wasn’t planning on wading into a lot of commentary on UOJournal.com – we are still understaffed for what we want to do, but I’m finding myself drawn into some drama.
I’m posting this now because it’s no longer April Fools day and it’s just after midnight Friday night. I really want to get this out of the way. I have contacted some sites that are running a very misleading story that implies that EA is putting together a new Ultima Online, when the links they are pointing to very clearly show that EA is recruiting for jobs related to The Sims in Redwood, and specifically Sims on the web. I wrote about this a few days ago in my Ultima IV, EA, and a New Ultima Online article. It says it right there in the job description – you can read it for yourself. The fact that it’s in Redwood City should have been the first sign that it had nothing to do with BioWare or UO. The fact that it explicitly states that it is a job related to a web version of the Sims should have been even more obvious that it has nothing to do with BioWare or UO. There are other signs as well, but those two are sufficient.
So why did some websites ignore the fact that it was related to a new version of Sims Online and try to play up an Ultima Online angle instead? There are a lot of reasons that gaming websites do what they do. Sometimes it’s deliberate, sometimes it’s laziness and just copying other websites, sometimes it’s ignorance. It’s definitely not a factor of time spent researching the story – it takes you less than 30 seconds to end up at the actual job link.
What’s interesting to me is that a new Sims Online is a huge story and these gaming sites are completely missing that! They are running with a rumor that has no basis in reality and ignoring the story that is right there in front of them. The Sims Medieval is #1 and #5 on Amazon’s top PC games list and The Sims 3 Deluxe is #10. The Sims Medieval is even beating out Rift. Most of us know somebody who loves the Sims – it’s the best selling game in PC history.
How can you miss one of the biggest MMO stories to come around in a while – EA making another attempt at a Sims Online game, and one that may even have serious Facebook integration? I have to go with them being ignorant and lazy, because deliberately ignoring such a huge story in favor of trying to generate some traffic with some kind of Ultima Online 2 story is very foolish from a business point of view. This site is a small site that is ignored by most, and yet we have received a lot of traffic related to people searching on Sims Online, and here you have these gaming websites totally missing this story.
On to Ultima Online stuff. I’ve gotten a lot of emails about my Ultima IV, EA, and a New Ultima Online commentary. Let me get this out of the way, as simply as I can. If you were to walk away from UO today, and come back after EA finishes the graphics, quest, and new player updates, UO will look like a new Ultima Online. Now EA maybe still supporting the Classic Client for some reason, but if you come back to UO and select the Enhanced Client with the graphics update, it will look and feel like a new UO, maybe even more so than with Kingdom Reborn.