BioWare, Mythic, MMOs, and Ultima Online

BioWare released a press release yesterday discussing the web-based Dragon Age Legends and their releasing of it on the Google+ social project/network.

Recently I mentioned that BioWare became its own label and how important that was. I’ve also discussed the fact that the Mythic branding seems to be either on its way out or subdued.

With yesterday’s press release, I think we are seeing a little more of that happening. In the about section of the press release, this was the listing for BioWare’s studios and games:

About BioWare
The BioWare Label is a division of EA which crafts high quality multiplatform role-playing, MMO and strategy games, focused on emotionally engaging, rich stories with unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world’s most critically acclaimed titles and franchises, including Baldur’s Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™, Mass Effect™ and Dragon Age™. BioWare currently operates in seven locations across the world, including Edmonton (Alberta, Canada), Montreal (Quebec, Canada), Austin (Texas), Fairfax (Virginia), San Francisco (California), Los Angeles (California) and Galway (Ireland).

Currently announced projects at BioWare include the development of Mass Effect 3, the sequel to 2010’s Game of the Year Mass Effect 2, ongoing downloadable content for Dragon Age II such as Dragon Age II Legacy, the social Play4Free RPG for Facebook, Dragon Age Legends, and the story-driven, massively multiplayer online roleplaying game, Star Wars®: The Old Republic™. BioWare also operates the award-winning MMOs Warhammer® Online: Age of Reckoning®, Dark Age of Camelot™ and Ultima Online™.

You can read the full press release at BusinessWire.com. I found it interesting. I think we’ll see this more and more.

Just as CamelotHerald.com was changed to DarkAgeofCamelot.com and the Mythic branding was removed in favor of BioWare branding, I think we’ll see UOHerald.com changed back to UO.com and the removal of the Mythic branding as well.


Leave a Reply

Your email address will not be published. Required fields are marked *